BYB Traction — Meta Ads for Shopify E-com Brands in Chennai
Note: Google Ads slots are fully booked for the next 2 months. Currently onboarding Meta Ads only — for Shopify-built e-com businesses.

Profitable Meta ads for e-com businesses on Shopify that are ready to scale.

Meta Business Partner Shopify Partner

We work with D2C brands in Chennai and turn their ad spend into profitable revenue.

Min. ad budget ₹3,000/day
Must have run Meta ads before

No obligation · Limited slots per month

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40+
Shopify Brands
₹9.2 Cr
Ad Spend Managed
4.3x
Trackable Avg. Blended ROAS

Brands we've scaled

Spare Wheels
Route 66
Ay Mami
Saadhvi Fashions
Happy Pique
Grippie Chennai
Salai Teak Woods

Two engines.
One growth machine.

Profitable scaling isn't just about ads. It's about bringing new customers in — and making sure they come back.

Engine 01 · Acquisition

Bring new customers in

We run your Meta ads (Facebook + Instagram) to put your products in front of the right people and turn ad spend into first-time buyers — profitably, and at scale.

Facebook AdsInstagram AdsCreative + Editing
Engine 02 · Retention

Make them come back

We set up automated WhatsApp and email flows — welcome offers, abandoned-cart recovery, win-backs, and post-purchase journeys — that turn one-time buyers into repeat customers on autopilot.

WhatsApp FlowsEmail MarketingAutomations

Why you need both to scale

Most agencies just run ads. But ads alone get expensive — every new customer costs more as you grow. The trick is to also keep selling to the customers you already won. Here's how the loop works:

1
Meta adsSale on your store

Meta ads find new customers — and the sale happens on your Shopify store.

2
Your buyersWhatsApp + EmailThey buy again

We segment your customer data into WhatsApp & email — bringing existing customers back for more sales on your store.

3
ProfitMore ads + new products

The profit is reinvested into more Meta ads and new product ranges — so the next cycle is even bigger.

↻  Repeat the loop, and your store grows bigger every cycle.

What makes us different

One of the few agencies
with an ad creative research team.

Not a content team. A team whose only job is to find ads that are already winning for top brands worldwide — decode why they work — and hand that intelligence to our creatives.

Step 01

Scan global winners

We continuously track top-performing ads from leading brands across every niche — not just your own.

Step 02

Decode why it works

We break down the hook, the angle, the psychology — the real reason that ad stops the scroll and sells.

Step 03

Brief our creatives

That proven concept becomes a clear brief for your ads — so your creatives start from what already works, not a blank page.

Step 04

Launch & test

We run it on your account and let the data confirm the winner — then feed the learnings back into the next round.

Most agencies guess at creative. We start from what's already proven — that's the difference between hoping and scaling.

Different problems.
Same outcome.

Every brand below was scaled past ₹20L/month at 3.5x+ blended ROAS. Here's how we handled 7 of them.

Scaling · Ethnic Wear Live result

Saree brand stuck at a ₹6L ceiling

Profitable at low spend, but revenue collapsed every time they scaled. We rebuilt the account, widened audiences, and refreshed creatives weekly.

Monthly revenueLOG SCALE
₹5L₹10L₹20L₹6L₹24LBEFOREAFTER
Ad spend
₹6L/mo
Timeframe
90 days
₹24L
Monthly revenue
4.0x
Blended ROAS
4x
Revenue growth
Rescue · Skincare Live result

Burned by their previous agency

40+ ad sets were cannibalising each other and cost per sale had doubled. We consolidated the account, fixed tracking, and rebuilt the funnel.

Monthly revenueLOG SCALE
₹5L₹10L₹20L₹7L₹22LBEFOREAFTER
Ad spend
₹6L/mo
Timeframe
60 days
₹22L
Monthly revenue
3.7x
Blended ROAS
-46%
Cost per sale
UGC-Led · Home Decor Live result

Great product, dead creatives

Plain product photos had fully fatigued. The client filmed simple videos in-house using our scripts — we handled all editing and testing.

Monthly revenueLOG SCALE
₹5L₹10L₹20L₹9L₹28LBEFOREAFTER
Ad spend
₹5.5L/mo
Timeframe
120 days
₹28L
Monthly revenue
5.1x
Blended ROAS
2.4x
Higher CTR
Read more case studies ↓

How we work

No black box. You'll know exactly what's happening in your account, every week.

1

Audit & qualification call

We review your account, store, and margins. If we can't see a clear path to profit, we'll tell you on this call.

2

Foundation rebuild

Tracking check, account restructure, landing page feedback, and a creative plan — all in your first 2 weeks.

3

Test & stabilise

We test audiences, offers, and ads until your cost per sale is steady and predictable.

4

Scale with weekly reporting

Budgets go up only when the numbers earn it. You get a clear weekly report — revenue, ROAS, and next steps.

Some products need faces.
Here's how we handle it.

Certain accounts work best with UGC-style ad content. When yours does, you have two paths.

Path A

We produce it

We find the influencers, models, or creators and manage the shoot. This needs a separate content budget, on top of your ad budget and our fee.

Path B

You film, we edit

Have someone in-house who can shoot? Perfect. Film the raw videos using our scripts and shot lists, send them over — our team does all the editing. No extra cost.

Either way, you never edit a single video yourself.

Visit us. We're easy to find.

Our full team works out of our office in Nungambakkam, in the heart of Chennai. Walk in by appointment and meet the people who'll run your account.

The BYB Traction team
BYB Traction reception BYB Traction team at work BYB Traction strategy room BYB Traction office floor

BYB Traction · Nungambakkam

4th Floor, 4A, Rashmi Towers, 1, Valluvar Kottam High Rd,
opp. Harrison Hotel, Subba Road Avenue,
Nungambakkam, Chennai, Tamil Nadu 600034

Get Directions

Simple, transparent pricing.

One team running both engines — acquisition and retention — for a small roster of brands. The same team behind 40+ Shopify stores and ₹9.2 Cr in managed ad spend.

Enterprise
Custom

For brands spending more than ₹5L/month on ads. Pricing tailored to your scale and needs.

  • Everything in Startup
  • Dedicated senior media buyer
  • Advanced retention & lifecycle strategy
  • Priority creative & reporting turnaround
  • Custom attribution & tracking setup
Talk to Us

Ad budget (min ₹3,000/day) goes directly to Meta and is separate from our fee.

Common questions

Quick answers before your call.

Why don't you take brands that haven't run ads before?

Brands with ad history give us data to work with from day one. That means faster, safer results for you. First-time accounts need a different kind of hand-holding that doesn't match our scaling process.

Do you handle Google Ads too?

Yes, but those slots are fully booked for the next 2 months. Right now we're onboarding for Meta ads only. We can add you to the Google Ads waitlist on your call.

What if my product needs influencer or UGC content?

Two options: we produce it for you (separate content budget), or you film raw footage in-house using our scripts and we do all the editing. Either way, you never edit anything yourself.

Do you only run ads, or retention too?

Both. Ads bring new customers in; retention (automated WhatsApp and email flows) makes them buy again. Both are included in the Startup plan, because scaling profitably needs the two working together — not just one.

Is there a lock-in period?

We recommend a minimum 90-day engagement, because Meta accounts need a proper test-and-stabilise cycle. No long-term lock-in beyond that.

I'm on WooCommerce or a custom website. Can you help?

Our entire process — tracking, apps, landing page work — is built around Shopify. We only take Shopify stores so we can guarantee our quality of work.

Do you guarantee a specific ROAS?

No honest agency can. What we guarantee: senior attention, a proven process, full transparency in your numbers — and a straight answer if we believe we can't help you.

Think your brand qualifies?

Tell us about your store and we'll get back to you with a free 30-minute account audit.

We onboard a maximum of 8 brands per month.

Book an Appointment& visit our Chennai office Request Callback