Choose Shopify Basic (₹1,499/month, annual) for new stores below ₹4 lakh monthly revenue. Switch to Grow (₹5,599/month) when your revenue exceeds ₹4.1 lakh/month - the 1% transaction fee saving covers the upgrade cost. Advanced (₹22,680/month) becomes cost-effective only above ₹42-43 lakh/month. Plus is for enterprise brands doing crore-plus monthly revenue.
The critical India-specific factor: Shopify Payments is not available in India, so all Indian stores pay Shopify's third-party transaction fee on every order regardless of which Indian gateway (Razorpay, PayU, CCAvenue) you use. This makes the transaction fee comparison the single most important factor in Indian Shopify plan selection.
Shopify Plan Comparison India 2026: All 5 Plans Side by Side
As a Shopify eCommerce development agency in Chennai, BYB Traction sets up Shopify plans for every client. The full comparison below covers pricing, features, staff limits, and the India-specific transaction fees that determine the real monthly cost. All prices are annual billing rates in INR before 18% GST.
| Feature | Starter | Basic | ★ Grow | Advanced | Plus |
|---|---|---|---|---|---|
| Pricing (Annual Billing · Before 18% GST) | |||||
| Monthly cost (annual plan) | ₹399 | ₹1,499 | ₹5,599 | ₹22,680 | ₹1,75,000+ |
| Monthly cost (monthly billing) | ₹399 | ₹1,994 | ₹7,447 | ₹30,164 | Negotiated |
| Monthly cost (annual + 18% GST) | ₹471 | ₹1,769 | ₹6,607 | ₹26,762 | Custom |
| 3rd-party transaction fee (India) | 5% | 2% | 1% | 0.6% | 0.2% |
| Store and Sales Features | |||||
| Full online store (website + cart) | ✗ | ✓ | ✓ | ✓ | ✓ |
| Number of products | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Additional staff accounts | None (owner only) | None (owner only) | Up to 5 | Up to 15 | Unlimited |
| Inventory locations | 1 | 10 | 10 | 10 | 10 + 200 POS Pro |
| Sell in AI chats (Agentic commerce) | ✗ | ✓ | ✓ | ✓ | ✓ |
| Shopify B2B catalogs | ✗ | Up to 3 | Up to 3 | Up to 3 | Unlimited |
| Shopify Collective (source + sell products) | ✗ | ✓ | ✓ | ✓ | ✓ |
| Reporting and Analytics | |||||
| 200+ real-time reports + custom analytics | ✗ | ✓ | ✓ | ✓ | ✓ |
| Live 3rd-party shipping rates | ✗ | ✗ | ✗ | ✓ | ✓ |
| Tailor store by region (Advanced Markets) | ✗ | ✗ | ✗ | ✓ | ✓ |
| Checkout and Payments | |||||
| Indian payment gateways (Razorpay, PayU, CCAvenue) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Custom checkout (Checkout Extensibility) | ✗ | Limited | Limited | Limited | Full |
| SMS + email marketing campaigns | ✗ | ✓ | ✓ | ✓ | ✓ |
| Shopify AI and Growth Features (2026) | |||||
| Sidekick (AI commerce assistant) | ✗ | ✓ | ✓ | ✓ | Priority |
| AI website builder + product descriptions | ✗ | ✓ | ✓ | ✓ | ✓ |
| Shopify Balance (2.28% earnings rate) | ✗ | ✓ | ✓ | ✓ | ✓ |
| Shopify Capital (growth funding) | ✗ | ✓ | ✓ | ✓ | ✓ |
| Earn Shopify credits | ✗ | Up to ₹1.1L | Up to ₹1.7L | Up to ₹2.3L | Enterprise |
| Enterprise Features | |||||
| Fully customisable checkout | ✗ | ✗ | ✗ | ✗ | ✓ |
| POS Pro locations | ✗ | Add-on ₹7K/mo | Add-on ₹7K/mo | Add-on ₹7K/mo | Up to 200 included |
| Priority 24/7 phone support | ✗ | Live chat | Live chat | Live chat | ✓ |
Fact 1 - Transaction fees always apply: Shopify Payments is not available in India, so every Indian Shopify store pays the third-party transaction fee on every order - there is no way to avoid it. The transaction fee is charged by Shopify on top of whatever your payment gateway (Razorpay, PayU, CCAvenue) charges. Upgrading your plan is the only way to reduce this fee.
Fact 2 - Basic plan has NO additional staff accounts: The Basic plan gives only owner-level access. No team member can log in to manage orders, update products, or handle customer service. If you have even one person helping manage the store, you need Grow (up to 5 additional staff) or higher. This is the most commonly missed limitation when first setting up a store.
Shopify Plans India Pricing 2026: Annual vs Monthly Billing in INR
Choosing annual billing saves approximately 25% compared to monthly billing. For most Indian businesses planning to run a Shopify store for more than 4 to 5 months, annual billing is the financially correct choice. The savings over 12 months are meaningful at every plan level.
| Plan | Annual Billing (/mo) | Monthly Billing (/mo) | Annual Saving | Annual cost incl. GST | Best For |
|---|---|---|---|---|---|
| Starter | ₹399 | ₹399 | ₹0 | ₹5,650 | Social selling only, WhatsApp/Instagram links |
| Basic | ₹1,499 | ₹1,994 | ₹5,940/yr | ₹21,228 | New D2C stores, solo founders |
| Grow ★ | ₹5,599 | ₹7,447 | ₹22,176/yr | ₹79,284 | Growing stores, small teams, ₹4L+ revenue |
| Advanced | ₹22,680 | ₹30,164 | ₹89,808/yr | ₹3,21,437 | Scaling brands, ₹42L+ revenue |
| Plus | ₹1,75,000+ | Negotiated | Negotiated | ₹24,78,000+ | Enterprise, ₹1Cr+ monthly revenue |
The Indian Merchant's Plan Upgrade Calculator: When Does the Next Plan Pay for Itself?
Because every Indian Shopify store pays transaction fees on every order, upgrading to a higher plan saves money through lower transaction fees. The question is not "which plan has more features" but "at what revenue level does the next plan's transaction fee saving exceed its extra cost." These two calculations give Indian merchants a clear, mathematical basis for their plan decision.
Most Indian D2C brands doing consistent ₹5-15 lakh/month are on Basic when they should be on Grow. The Grow plan pays for itself at ₹4.1 lakh/month - meaning any store above that threshold is effectively overpaying 1% on every order. Upgrading to Advanced only makes financial sense above ₹42-43 lakh/month. Between ₹10 lakh and ₹42 lakh, Grow is the correct plan regardless of feature requirements.
Which Shopify Plan for Your Revenue Level: India 2026 Guide
| Monthly Revenue (GMV) | Recommended Plan | Transaction Fee at This Revenue | Reason |
|---|---|---|---|
| Not yet selling (pre-launch) | Basic | 2% when orders start | Lowest entry cost. Full store features. No point paying for Grow before you have revenue. |
| Up to ₹1 lakh/month | Basic | Up to ₹2,000/month in fees | Transaction fee saving of Grow (₹1,000/month) does not cover the ₹4,100 extra plan cost. |
| ₹1 lakh to ₹4 lakh/month | Basic | ₹2,000 to ₹8,000/month in fees | Still cheaper than Grow. Consider upgrading when consistently above ₹3.5 lakh/month. |
| ₹4 lakh to ₹42 lakh/month | Grow | ₹4,000 to ₹42,000/month in fees | Grow pays for itself. Unlocks up to 5 additional staff accounts. Same 10 inventory locations and 200+ reports as Basic - key upgrade is lower transaction fee. |
| ₹42 lakh to ₹1 crore/month | Advanced | ₹25,200 to ₹60,000/month in fees | Advanced pays for itself above ₹42.7 lakh. Key additions: 0.6% fee, up to 15 staff, live shipping rates, and regional store customisation. |
| Above ₹1 crore/month | Plus | 0.2% - minimum fee tier | Custom checkout, B2B features, unlimited staff, and dedicated support justify Plus cost. |
Each Shopify Plan Explained for Indian Businesses
What You Get
- Shopify product pages you can share as links
- WhatsApp, Instagram, and Facebook selling via product links
- Accepts Razorpay and Indian payment gateways
- Basic Shopify Magic AI text generation
- 1 staff account
- No full website or online store
Choose Starter If
- You sell exclusively through WhatsApp or Instagram DMs
- You want to test Indian payment processing before building a full store
- Your business model does not require a browsable product catalogue
- Do not choose if: You want customers to browse, search, and check out independently - Starter does not have a full website
What You Get
- Full Shopify online store with unlimited products
- Owner account only (no additional staff)
- 10 inventory locations
- 200+ real-time reports + custom analytics
- Shopify B2B - up to 3 catalogs
- Sell in AI chats (agentic commerce)
- Sidekick AI commerce assistant
- All Indian payment gateways (Razorpay, PayU, CCAvenue)
- Discount codes, gift cards, email and SMS marketing
- Shopify Balance and Shopify Capital access
- Earn up to ₹1.1 lakh in Shopify credits
Choose Basic If
- You are launching your first Shopify store
- Monthly revenue is below ₹4 lakh
- You manage the store alone (owner only - no staff accounts included)
- You want 200+ reports and AI tools at the lowest plan cost
- Upgrade signal: When monthly revenue consistently exceeds ₹4-5 lakh, the 1% fee saving on Grow covers the upgrade cost and gives you up to 5 additional staff accounts
What You Get (Beyond Basic)
- Up to 5 additional staff accounts (6 total including owner)
- 10 inventory locations (same as Basic)
- 1% transaction fee (down from 2%)
- All Basic features including 200+ reports, AI tools, B2B, and Sidekick
- Earn up to ₹1.7 lakh in Shopify credits (up from ₹1.1L)
- Better shipping discounts
- Full international selling features
Choose Grow If
- Monthly revenue is above ₹4 lakh
- You have a small team managing the store (2-5 people)
- You want to understand which products and customers drive most revenue
- You sell internationally or plan to soon
- Keep Grow if: Revenue is between ₹4 lakh and ₹42 lakh - Advanced does not pay for itself below this threshold
What You Get (Beyond Grow)
- Up to 15 additional staff accounts (16 total including owner)
- 10 inventory locations (same as Basic and Grow)
- 0.6% transaction fee (down from 1%)
- Live 3rd-party shipping rates at checkout
- Tailor your store by region (Advanced Shopify Markets)
- All Grow features including 200+ reports, AI tools, B2B, and Sidekick
- Earn up to ₹2.3 lakh in Shopify credits (up from ₹1.7L)
- Priority customer support
Choose Advanced If
- Monthly revenue consistently exceeds ₹42-43 lakh
- You have a team of 6+ people managing the store
- You need live 3rd-party shipping rates at checkout
- You sell across multiple regions and need market-specific customisation
- Key note: Reports and analytics are already included on Basic and Grow. The main Advanced advantages are the lower 0.6% transaction fee, up to 15 additional staff, live shipping rates, and regional customisation
What Plus Adds
- Unlimited additional staff accounts
- 10 inventory locations + up to 200 POS Pro locations included
- Fully customisable checkout experience
- Unlimited B2B catalogs (up from 3 on Basic/Grow/Advanced)
- 0.2% transaction fee (down from 0.6% on Advanced)
- Priority 24/7 phone support (dedicated team)
- Merchant success manager
- All Advanced features including AI tools, reports, and Sidekick
Choose Plus If
- Monthly GMV exceeds ₹1 crore consistently
- You need a fully custom checkout experience
- You run B2B wholesale alongside B2C retail
- You operate multiple Shopify stores under one brand
- Not yet for most Indian brands: Plus is genuinely enterprise-tier. Most growing Indian D2C brands do not need Plus until they cross the ₹1 crore/month threshold. The features are real and valuable at that scale.
India-Specific Considerations That Change the Shopify Plan Decision
Three India-specific factors change the Shopify plan comparison relative to what global guides describe. Understanding all three is necessary for making the correct plan decision for an Indian store.
1. Shopify Payments Is Not Available in India
Shopify Payments - Shopify's built-in payment processor that eliminates transaction fees - is not available in India as of June 2026. This means every Indian Shopify store must use a third-party Indian payment gateway (Razorpay, PayU, Cashfree, CCAvenue, Instamojo, or Paytm for Business). These gateways charge their own processing fees, and Shopify also charges its transaction fee on top. Indian stores effectively pay two layers of fees: the gateway processing fee (typically 1.5 to 2.5% of the transaction value depending on payment method) plus Shopify's transaction fee (2% on Basic, 1% on Grow, 0.6% on Advanced). Plan selection is the only lever available to reduce Shopify's portion.
2. GST at 18% on All Shopify Plan Costs
GST at 18% applies to all Shopify subscription fees for Indian merchants. Shopify bills in INR for Indian accounts, and GST is added to the quoted plan price. A Basic plan at ₹1,499/month becomes ₹1,769/month after GST. A Grow plan at ₹5,599/month becomes ₹6,607/month after GST. The annual cost comparison in the pricing table above uses the GST-inclusive figures. For businesses registered under GST, the subscription fee is a claimable input tax credit - verify with your accountant whether your specific business structure allows this.
3. Shopify's INR Pricing May Not Match USD Conversion Exactly
Shopify publishes separate INR pricing for the Indian market. These INR prices are not simply the USD price converted at current exchange rates - Shopify maintains specific INR pricing that may differ from a direct conversion. All prices in this guide are based on the India-specific plan rates.
How BYB Traction Recommends Shopify Plans to Chennai Clients
As a web development & digital marketing agency in Chennai that builds Shopify stores and manage SEO, Google Ads and Meta Ads on them, BYB Traction has a direct commercial interest in clients being on the correct plan. A store on Basic when it should be on Grow is paying 2% transaction fees on advertising traffic we generate - which increases the effective cost per acquisition on our campaigns and reduces the store's ability to reinvest in advertising.
Our plan recommendation process is simple: we look at current or projected monthly GMV, calculate the break-even point for each upgrade, and recommend the plan that minimises total monthly Shopify cost (subscription plus transaction fees combined). For every store we build, this recommendation is included at no charge. We have generated over Rs 30 crore in combined eCommerce revenue for Chennai clients across home decor, automotive, and lifestyle categories on Shopify stores that we plan and build from scratch.
If you are already running a Shopify store and want to verify you are on the correct plan for your current revenue, BYB Traction offers a plan audit. We check your current plan, calculate your monthly transaction fee spend, and tell you whether upgrading or downgrading would reduce your total monthly Shopify cost. Request a plan audit here.
4th Floor, 4A, Rashmi Towers, Nungambakkam, Chennai 600034 · +91-9600448666 · contact@bybtraction.com · Mon to Fri 9AM to 6PM
Frequently Asked Questions
Shopify plans in India in 2026 are priced as follows on annual billing before 18% GST: Starter at Rs 399 per month, Basic at Rs 1,499 per month, Grow at Rs 5,599 per month, Advanced at Rs 22,680 per month, and Plus starting at Rs 1,75,000 per month. Monthly billing without annual commitment costs approximately 25% more. After adding 18% GST, Basic becomes approximately Rs 1,769 per month and Grow becomes approximately Rs 6,607 per month on annual billing. These are India-specific INR prices published by Shopify for the Indian market, not USD conversions.
The best Shopify plan for Indian businesses depends on monthly revenue. For stores below Rs 4 lakh per month, Basic is the correct plan. For stores between Rs 4 lakh and Rs 42 lakh per month, Grow is the most cost-efficient plan because the 1% transaction fee saving more than covers the Rs 4,100 extra monthly cost compared to Basic. For stores above Rs 42-43 lakh per month, Advanced becomes financially justified. Plus is for enterprise brands doing crore-plus monthly revenue. Because Shopify Payments is not available in India, every Indian store pays transaction fees on every order, making the transaction fee tier the primary driver of plan selection rather than features.
Yes. Shopify charges third-party transaction fees for all Indian merchants because Shopify Payments is not available in India. Every Indian Shopify store that uses a third-party Indian payment gateway such as Razorpay, PayU, CCAvenue, or Cashfree pays Shopify's transaction fee in addition to the gateway's own processing fees. The transaction fee is 2% on Basic, 1% on Grow, 0.6% on Advanced, and 0.2% on Plus. This is why upgrading from Basic to Grow pays for itself mathematically when monthly revenue exceeds Rs 4.1 lakh - the 1% fee saving generates more than the Rs 4,100 extra plan cost.
The Shopify Grow plan is Shopify's mid-tier plan, previously known as the standard Shopify plan. It costs Rs 5,599 per month on annual billing before GST, or approximately Rs 6,607 per month including 18% GST. On monthly billing it costs Rs 7,447 per month. The Grow plan's main advantages over Basic are: a 1% third-party transaction fee (down from 2% on Basic), up to 5 additional staff accounts (Basic has owner-only), and higher Shopify credits up to Rs 1.7 lakh. Inventory locations (10), 200+ real-time reports, Sidekick AI assistant, and B2B catalogs are included on Basic and carry over to Grow. For Indian stores processing more than Rs 4.1 lakh per month in orders, Grow costs less than Basic when transaction fees are included in the monthly cost comparison.
Yes, Shopify Plus is available in India. Shopify Plus pricing starts at approximately Rs 1,75,000 per month for Indian merchants. Shopify Plus provides a fully customisable checkout experience, unlimited additional staff accounts, unlimited B2B catalogs (Basic and Grow have up to 3), 10 inventory locations plus up to 200 POS Pro locations included, a dedicated merchant success manager, and priority 24/7 phone support. The 0.2% transaction fee on Plus versus 0.6% on Advanced means the plan becomes financially justified at very high revenue volumes above Rs 1 crore per month. Shopify Plus pricing is negotiated directly with Shopify and may vary based on contract length and GMV tier.
The three most important differences between Shopify Basic and Grow for Indian stores are the transaction fee, staff accounts, and Shopify credits. On Basic, the third-party transaction fee is 2%, which applies to every Indian order since Shopify Payments is not available in India. On Grow, this fee drops to 1%, saving Rs 1,000 per lakh of revenue. Grow also adds up to 5 additional staff accounts - Basic has owner-only access with no additional staff. Grow earns up to Rs 1.7 lakh in Shopify credits compared to Rs 1.1 lakh on Basic. Reports, analytics, inventory locations (10), Sidekick AI, and B2B catalogs are the same on both plans. For Indian stores below Rs 4.1 lakh monthly revenue, Basic is cheaper including transaction fees. Above Rs 4.1 lakh monthly revenue, Grow is cheaper when transaction fees are included.
Shopify annual costs in India including 18% GST are approximately: Starter at Rs 5,650 per year, Basic at Rs 21,228 per year, Grow at Rs 79,284 per year, and Advanced at Rs 3,21,437 per year. These are subscription costs only and do not include transaction fees on orders, payment gateway processing fees, app subscription costs, or Shopify theme purchase costs. For stores processing significant order volumes, the transaction fees on orders often exceed the subscription cost, making plan selection and the associated transaction fee tier more financially significant than the subscription difference.
Shopify has two main AI features in 2026: Shopify Magic and Sidekick. Shopify Magic generates product descriptions, email copy, blog content, and social media posts using AI. It is available on all paid plans from Basic upward, with more advanced automation workflows on Grow and above. Sidekick is Shopify's AI commerce assistant that answers questions about your store data, suggests optimisations, and helps with store management tasks. Sidekick is available on Basic and above, with more advanced capabilities on Grow and full predictive analytics on Advanced. Plus merchants get priority access to experimental AI integrations and new AI features before they are released to lower plans.
Shopify India pricing data and plan features referenced from Shopify's official India documentation. Prices as of June 2026.